考查一下国内(nei)制造商(shang)的销售费用会发现(xian),企(qi)业每年(nian)投入于通(tong)路(lu)的促(cu)销(xiao)费用(yong)(进货(huo)奖励、价格折(she)扣、返利等)远远高于企业对消费者(zhe)的促销投入,厂家一再(zai)让利、费尽(jin)心机(ji)的也(ye)是如何确保产(chan)品的价格秩(zhi)序让(rang)各(ge)级(ji)老(lao)板(ban)都(dou)能赚(zuan)到钱--只要每位通(tong)路老板都愿(yuan)意卖我的产品,销售量(liang)就会节节(jie)上升!
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